Presale targets fund the build — slow sell-through is existential
In Thailand, a condo project's construction loan and cash flow hinge on hitting presale targets — banks and boards want a large share of units committed before the building rises. Miss the curve and you face stalled construction, repricing pressure and carrying costs on unsold stock. Every week a unit sits unsold is a week of financing risk, not just a missed sale. The bottleneck is rarely demand; it's reach — how many qualified buyers your sales channel can actually put in front of the project before launch momentum fades.
