The Phuket market in brief
Phuket runs on villas, pool homes and beachfront condos, with foreign buyers — European, Russian, Chinese and increasingly investor-led — a large slice of demand. The west coast commands the premium: Bang Tao, Layan and Surin for luxury villas and branded residences; Kamala and Cherng Talay/Laguna for resort-style estates; Patong, Kata and Karon for rental-yield condos; Rawai and Nai Harn for the lifestyle south. Because so many properties are sold off-market and through multiple agencies, transparency on availability and commission is the market's real pain point.